Vibrant colors, smooth, bold transitions and a chirpy animation of some well known fast food meals in pop culture. Everything was handcrafted with paper and meticulously assembled and then animated. Created for the Vine app in 2016. The end and beginning of the video loop seamlessly. Originally shoot and edited in 4K.
A similar animation, tailor made, can be made for every kind of ad campaign, creating new props, sets and anything required to showcase the best of a product with unique, eye-catching ideas.
Music is a looping snippet from “Million dollar bills” by Lorde. The paper tacos that appear in the music video “This is how we do” directed by Joel Kefali (Doomsday) were the inspiration for the whole animation. Burger and pizza were designed by JesDav.
Some more behind the scenes of the props:
This is a short behind the scenes video about how the sesame seeds were placed on the paper bun for the burger. Fast food; slow, careful process 😀